PR is everywhere, I can certainly attest to the fact that we need skills in public relations anytime. Even the news release in class was done new social media style. The smr (short for social media release) is one of the requirements in class. It was a combination of testing our skills in layout, writing, perception, relation to the stakeholders and more.
In making the social media release for class, we were tasked to interview stores (may it be big or small) and make them a social media release. In the process of making a social media release, one should never forget that he or she is writing for the different stakeholders of the company. So one of the critical factors in writing a news release is how you would relate it to the needs of people as well as how it would affect them. My social media release was about Brownies Unlimited wherein I interviewed one of the office heads.
Social Media release is already done by many organizations today. These are not only composed of big companies, you can also see start-up businesses doing the same thing. They should be taking the risk of doing a new social media release rather than the conventional if they don’t want to be left out by their competitors. Aside from the fact that it is easier to disseminate the news release thru the net, many people also prefer to look at their company sites so it helps to put news releases in their websites.
Also, in news releases in the net, the content and way of writing may/should be different (whatever the situation entails). The conventional way of putting news releases was when people write long about the situation and the actions of the company. But of course, in social media releases the content must be reader-friendly so that they would not get so bored reading the long long long paragraphs you make because at the end of the day they would still be more concerned with their situations as consumers and not about the company bragging what they have. Social media releases would really help the stakeholders and company if made well and right for the situation.
