People are innately very opinionated, we always practice critical thinking. What more now that generation by generation people develop practicing this ability in enhancing knowledge and information. Now all that’s left for organizations is to find ways to help maximize the potential of each generation as well as make use of the available source of ideas.
Like in the article Wiki Workplace, we are now exposed to a new era of collaboration and production, it is necessary that everyone should be open to change in practice and culture. People use the internet to express their thoughts and opinions more often than they do it personally. That is where and when social networking sites play a big part now. This is already a big success for these sites, but how would it help other businesses?
First, organizations use online user collaboration to help in the process of generating new ideas and feedback. They provide forums or sites that would enable users to provide their suggestions and comments about certain products or services. Also it is where you can map the interests of the majority because people’s interest would vary between generations.
But maybe for most organizations plunging into this continuously developing way of engaging other people would take in a lot of effort from the management itself. Fear would still be present since you are expanding your company boundaries to people you don’t know. There is a possibility that if you open an opinion site about your product for all people, it may ruin your reputation as a brand(nobody wants this to happen). So the best thing to do for all organizations would be to start observing this change inside their own organization. And since everyone is entitled to their own opinion and ideas, it would be much easier for organizations to encourage in-house collaboration. Each individual would be able to express their opinions not only regarding their work but other things as well. It is like hitting two birds with one stone, not only do you generate ideas from your own employees(which you would more likely trust than other person since they already know the organization) but also connect employees and management. By improving a way for them to collaborate you also enhance their abilities and potentials without hurting some traditional practices in the organization.
From there, by taking small steps toward this change, organizations would be able to compete in the competitive economy present.
