“How much have you changed since you started OrCom?”
Question from Sir Barry that really made us think. Immeasurable, but I know I’ve changed in different ways (such as personality, comm skills, CAREER PLAN and many more). The topic this week:
B.I.S.
Three letters representing many years of communicating. It is about the Evolution Of Communication. If people would ask what that is, we can explain it using these three significant letters. 
How much have you changed?
Just like anyone else in this neutral world, everybody else changes. This change may be the drastic one but everyone of us wants a/to change, whether it’d be appearance, personality, skills or goals. Some of us would even go to rallies or wars to pursue change.
In communication, it is observed that there are changes that would either be an advantage or disadvantage to the evolution of communication. Each stage in the evolution of communication has distinctions of their own, they have characteristics that would separate them from each other. I can present you a gist of each stage of the evolution.
Broadcast,Interactive and Social Media.
Broadcast: where “WE tell you” through the help of Big media buys for advertisements. “WE” pertaining to the control of information by the publisher or broadcaster and the big companies, a somewhat capitalist/bureaucratic act and a lot like Martial Law. Widely used before when companies are more profit-oriented rather than people-oriented. Mass reached, high credibility, push comm effort with no measurement.
Interactive: where YOU “tell US what you think of what WE tell you” through the help of both big and small media buys. YOU already have a way to express your opinions in the form of comments, forum and ratings.Like a parliamentary form of government, you still have elections of representatives but most probably you have no direct say on who would be prime minister. But it is not certain that we take note of what you tell US and we still have full power over the message. There is a question of credibility, push&pull comm effort but with feedback mechanism.
Social Media: where you “Tell each other” through the the help of small media buys and audience investments. It is when everyone can be anyone. Democratic in nature, everyone has rights yet there are still moderators. There is involvement, control is within every co-creator but low accountability and credibility.
As said in class, the Philippines is somewhere between Interactive and Social Media where both is still being used to a great advantage. As the evolution of communication continues, we promote audience participation more and give the power to contribute and control to every audience.
We continue developing the sense of engagement of all people. The evolution continues as the people also develop new ways to improve ways of communicating, selling, and advertising.
